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Asking for referrals is a great way to get more sales; however, you must approach the topic of referrals in the right way to get good leads from your existing customers. Use these tips to ask for referrals and generate additional sales for your business.

Time Your Requests

Happy CustomerThe best time to ask for a referral is when your customer is already thinking about your business in a positive light. For example, you might ask for a referral when your customer has made a purchase that they are pleased with, or you could mention it at the end of a phone call when you’ve solved a problem for the customer. A request for a referral should always come from a position of confidence in your services.


Prepare the Ground

An out-of-the-blue request, such as “can you think of anyone who might be interested in our services?” can often leave customers drawing a blank. Begin the process of asking for a referral by first posing a few leading questions to your customers. For example, as part of building rapport with your customer, you can ask about their experiences of taking RV trips with their friends or family. Asking leading questions causes the customer to think about people who might be interested in your products, which means they are more likely to respond positively when you ask for referrals.

Host an Event

Special EventOne way to generate referrals for your business is to host an event and ask your clients to bring their friends and family. This creates an opportunity to meet potential customers in a relaxed environment. Focus on making the event as fun as possible, rather than simply using it as an opportunity to deliver a sales pitch. By regularly holding fun events that your customers want to bring their friends to, you can meet a huge range of potential clients.

Asking for referrals doesn’t have to be a nerve-wracking process. By timing your requests carefully and asking in the right way, you can persuade your customers to recommend your services to their friends and family, which could result in an increase in sales.



The Wall Street Journal

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