It only takes about 10 seconds to make a good or bad first impression. When you master the skill of making the best first impression on your customers, you can dramatically increase your sales figures, as your customers will trust you and feel more positive about making a purchase. Here are some key tips to help you make a good first impression.
Appearance Does Matter
Before a customer even hears anything you say, he or she will form opinions about you based on your appearance. Make sure you always look professional and are well groomed. By projecting a successful image, you will increase your chances of becoming successful. Also, you always want to appear confident. If you are confident in yourself, others will be too.
Focus on the Other Person
When you’re worried about making a good first impression, it’s easy to focus solely on yourself and the way you are acting. However, you can create a much more positive first impression by focusing on the person you just met. Focus on finding out as much as you can about the customer’s needs. Ask questions to gauge what the customer is seeking and his/her experience with your products and services, so that later you will be able to make recommendations that are most suitable to your customer’s needs.
Show You Are Listening
Demonstrate that you are listening carefully to the customer by maintaining eye contact. Using the customer’s name during your conversation can also show that you are paying attention, as well as helping to establish a personal connection. In addition, when you are with the customer, give her/him your full attention by ignoring notifications on your phone — you can catch up after the meeting.
Play It Safe With Humor
While a joke or two can help to break the ice with a new customer, it’s best to steer clear of edgy humor or sarcastic remarks, as these can cause offense. If you alienate the customer during the first few minutes of your meeting, it can be very difficult to recover the relationship. If your relationship with a customer develops to the point that you know their sense of humor well, then go ahead and throw in a quip or two, but remember to keep your overall behavior professional.
How you start with a customer will, often times, determine how you end. Making a good first impression requires care and attention. Always give a new customer your undivided attention. By listening carefully and handling the situation professionally, you will lay the foundation for success.