The internet makes everything easier, including advertising. Thanks to mobile devices and WiFi, it’s easy to draw customers to your product without them ever setting foot on your lot. You need an internet presence, and email campaigns are touted as the most important aspect of an online marketing strategy. However, there are a few reasons why yours may not be successful. If you’ve recently implemented an email campaign that’s not generating any new leads, here are a few things you may need to change to increase sales.
The Subject Is Misleading
Customers don’t like to feel like you’re being dishonest. While many companies choose to grab attention with outrageous headlines, studies show that most people are put off by misleading subject lines. Your subject should focus on the content of your email. Of course, you want to make it as enticing as possible, but never cross the line into dishonesty. That’s a surefire way to lose subscribers and upset potential customers.
Emails Are Too Frequent or Infrequent
It’s probably no surprise that email frequency can be an issue. You’ve probably experienced the problem of too many emails in your own inbox. When subscribers feel like they’re being flooded with messages, they’re quick to hit the ‘Unsubscribe’ button, and you lose a potential sale. However, there is a possibility that you’re sending too few emails, as well. So how many is the right number? Well, that depends. Most companies send around two to three emails per month. However, if possible, it’s best to ask subscribers to set their own preferences when they sign up for the email campaign. Every person is different. By setting their own preferences, you ensure that you’re not annoying anyone with the frequency of your emails.
The Focus Is Too Salesy
This last tip is possibly the most difficult to follow but it’s probably the most important. If you’re not generating leads or you’re losing email subscribers, it’s possible that your emails are simply too salesy. Obviously, your main objective is to drive customers to make a purchase. However, you never know your reader’s mood when an email is opened. Buying an RV could be the furthest thing from a person’s mind when that email message pops up. That’s why your messages should be focused on providing something of value for the reader. It’s a much more difficult strategy to master than typical in-your-face marketing, but the results are worth the effort. If you find a way to entice your readers to open the message, provide something worth reading and email enough to be memorable but not so much that you’re annoying, then your sales numbers should skyrocket.