Some marketing gurus argue that search engine optimization (SEO) is dead. But when 93 percent of online experience begin on a search engine, that just can’t be true.
SEO is alive — and well. If you want your RV dealership to succeed in today’s digital world, you can’t ignore it. Consider this: SEO leads have a close rate of more than 14.6 percent, while outbound leads only close at a rate of 1.7 percent.
Here are four reasons why SEO is key for lead generation:
1. Ad Blockers Are on the Rise
Ads not only add weight to a website, they can also kill readability, which may turn away potential RV customers. From 2014 to 2015, ad blocking increased by 41 percent globally, a telling sign that the days of traditional ads are dying online.
When you advertise on other sites, you’re not going to get the ROI you’d expect. Instead, focus on investing in organic SEO, which is quite cost-effective at driving leads.
2. Google Is Removing Sidebar Ads
You may think you can buy your way to the top of Google by paying for sponsored ads. Think again. Google has decided to get rid of sidebar ads in an effort to provide a better search experience.
Clearly, paying for ads is no longer as important for lead generation. A great way to generate more potential clientele for your RV dealership is to work on improving search engine visibility. After all, search is the number one driver of traffic to websites.
3. Consumers Love Organic Results
Your RV customers aren’t stupid. They know a sponsored ad when they see one. So, it’s no surprise that 70 to 80 percent of users ignore paid ads in favor of organic search results.
What’s the lesson here? Don’t pay for an ad, because most of your clients will just look past it. Invest in producing content that has valuable information, and you’ll appear higher in search results. Your customers will then trust you more.
4. Search Is the Most Effective Marketing Tactic
Every company has a marketing budget. Your RV dealership is no different. You need to choose the most effective strategy when determining your budget.
When a whopping 85 percent of retailers say search engine marketing (SEM) is the most effective acquisition channel, you should be listening. SEO is one of the most important components of SEM. If you don’t implement SEO properly, your SEM strategy won’t succeed.
Getting Your SEO Strategy Right
In short, regularly post content, optimize for mobile, develop a responsive design, create localized pages, and contribute on other sites. Also, employ analytics to see what’s working.
Keep evaluating, making changes and creating content, and your RV dealership will climb higher on Google (and other search engines). In the end, that will equal more leads for your business.