If you want to get the most out of your digital marketing, you need to have the right strategy. Without proven methods of increasing your conversions and getting more customers, you will miss out on opportunities to grow your company. So leverage the proven models of internet behemoths and avoid these three crucial digital marketing mistakes:
Not Getting Enough Prospects Into the Top of the Funnel
You can have the best back end sales process in the world. You might have an email autoresponder that outperforms everyone else in your industry. However, you can’t sell to prospects who never got into your funnel in the first place. In order to keep your pipeline full, you need to master the art of getting more attention. This can be done in a number of ways. First, you can leverage new social platforms that are emerging as advertising giants such as Instagram. With an average cost lower than the competing platforms like Google, you can get higher ROI to spend less while acquiring more customers.
Not Engaging Users with Relevant Content
Too many marketers make the mistake of using content that is too general for their audience. In a sense, it is understandable why so many businesses do this. After all, you want to appeal to as many people as possible, not push anyone away with content that is so specific that they don’t connect with it. Still, including small portions of content with higher specificity can attract some higher quality clients in the long run.
Not Following Up
Not following up is perhaps the number one issue that businesses face. They don’t try after the second or third ad, email, or call. However, if you realize that persistence always pays off, you will change your mindset. Try going for that 10th or 15th contact, be it an email or phone call, and wear down resistance with pure persistence.
Digital marketing is changing rapidly. If you don’t keep up with the best strategies of each new platform, you could miss out on the ability to get as many customers as you deserve. While no guide can stay current enough to walk you through how to use each platform due to the constant innovation, you can use the principles above and apply them to any new changes in the internet marketing landscape. That way, you can get more people into your funnel, engage them, and follow up until they convert to loyal fans and customers who will share your brand with their friends.