Running a small business can be hard, but promoting your products and services can be even more difficult. With competition tougher than ever before, differentiating your small business from the others is a real challenge.
That is why promotional products can be such a powerful force for small business owners. Those pins, pens, and T-shirts can provide a range of benefits for your small business, including the advantages outlined below.
Reward your customers
Rewarding your customers with baseball caps, water bottles, shirts, and pens is a great way to say thank you, and buyers will think of you and your business every time they use these items.
Harness the power of word of mouth advertising
Word of mouth marketing is not for sale at any price, but it is one of the most valuable forms of advertising your small business can receive. Promotional products are the ultimate in word-of-mouth advertising, spreading the word about your business every single day.
Turn your employees into avid brand advocates
Handing out T-shirts, polos, drink cozies, and other promotional items to your employees carry a number of benefits, including turning your staff into walking billboards for your company and your brand.
Build brand awareness
In the digital age, your business is your brand, and building brand awareness is a key part of your success. Running a giveaway of promotional items is a great way to build brand awareness and keep your business top of mind.
Increase visibility for your business
The more visible your small business is, the better, and promotional items are a great way to increase visibility. Every T-shirt wearer who walks down the street, every pen left on a convenience store counter, and every Frisbee thrown at the local park is one more point of visibility for your small business.
Showcase your charitable endeavors.
Supporting local charities is the right thing to do for small business owners, but it can also be good for your company. Dressing charity run participants in company swag is a great way to showcase your charitable endeavors and build your brand awareness.
Increase your response rates for direct mail advertising.
Even in the age of the internet, direct mail is still a powerful force, one that small businesses can use to level the playing field between them and their larger competitors. Direct mail items that include promotional products are far more likely to be opened, and that can boost your response rate and your bottom line.
If your small business is not currently using promotional items, you could be missing out on a host of benefits. From turning your employees into walking billboards to saying thank you to your most valued customers, promotional items are good for your business and even better for your brand.