Traffic generation is a critical element of business today. Almost all enterprises are involved with trying to drive traffic at some level, but most are reliant on a limited number of channels. SEO and paid traffic on major platforms like Google and Facebook are the common go-to strategies. However, focusing only on these channels can limit your reach and put you in direct competition with some of the biggest brands in the world. While it is essential you don’t neglect these major platforms, the following options help to build a diverse traffic generation plan.
Live Video Streaming
Video consistently helps businesses drive traffic, but live streaming is less commonly implemented into a marketing plan. Live streaming offers an immediacy that is hard to match, with audiences able to watch and ask questions. The audience interaction brings viewers closer to the presenter, increasing the chances of people visiting your website or another location. Additionally, live streaming doesn’t need to be overly professional, so you can work quickly and directly.
Interview Industry Figures
Smaller businesses can struggle to convince audiences of their credibility. One method for overcoming this issue is to interview industry figures that audiences will recognize. These people are likely to be knowledgeable about the industry, providing high-quality content that audiences crave. Additionally, though, you gain social proof from an association with known figures, making audiences more comfortable to visit and trust your site.
Smart Content Marketing
Content marketing is one of the most important marketing approaches available to online businesses today. Most smaller businesses don’t have the budget to invest in each type of content, though, so it is crucial that you take a smart approach. Learn where your target audiences go, such as niche forums, industry blogs, video sites, and more. You can then research the content that gained the most traction on these platforms. The content you subsequently create has an increased chance of gaining an audience.
While many directories won’t provide much traffic, niche sites can provide a highly targeted audience. The people visiting a niche directory are likely to be knowledgeable about the industry, so they are more likely to buy from you. The directories themselves will also promote their platform in targeted ways, leading to relevant people viewing your directory profile. Even though the traffic volume may be low, visitors are likely to be highly interested in your business.
Targeted Social Media
Building a social media presence is commonplace for online enterprises, but you can easily waste valuable time. There needs to be a purpose in your social media approach if you want to drive significant levels of targeted traffic. You can find audiences using tools like #hashtags, @tagging other people or company partners, or communicating directly with your target customers. Also, try to avoid getting sidetracked with general topics that aren’t going to bring people into your marketing funnel.
Re-targeting is an affordable way to send people to your website that have a high chance of converting to customers. Re-targeting is based on people who have already shown an interest in your brand but left before purchasing. You can then use a re-targeting network to show your ads when these people visit other web properties. For a low cost, interested consumers can be reminded about your products and services.
Guest blogging can be used in multiple ways to drive traffic to your site. You can guest blog on popular sites in your niche, directing readers to your own website. Additionally, you can encourage industry figures to guest blog on your site, with their reputation helping to bring new visitors.
Social Media Advertising
Social media advertising is often neglected by smaller businesses, but it can drive plenty of targeted traffic. It is crucial that you research each platform and the users who are active on each site. You want to be able to reach your ideal customers, avoiding spending excessively on ads that will never convert. Look at the demographics for each site and limit your ad spend until you have seen proof that your ads convert.
Integrating these traffic channels into your marketing plan ensures you can consistently grow. While sites like Google and Facebook are crucial, you are at risk when you limit your options. If you face excessive competition or your accounts get banned, traffic can dry up overnight. Adding these additional strategies, however, allows you to continue to diversify, protecting yourself from industry changes. As your traffic starts to grow, you can quickly identify the effective strategies that ensure your audience growth.