The more loyal customers you have, the more profit you earn. Customers can go away for several reasons, from a change in spending habits to a decline in demand. You must bring back as many customers as you can to promote growth. Here are five ways to win back customers:
Pick Your Targets
It is not possible to win back every customer. Careful research and use of resources do not guarantee that you will have long-term customers or that their spending will increase. Observe the customer’s purchase history with you. Were they frequent customers who stopped purchasing after a specific event? If so, they are worth pursuing in comparison to someone who rarely did business with you.
Start a Conversation
Reach out to others to discuss their experience with your company. A personal message is more effective than a generic survey. Plus, you can then talk about specific topics, such as the ordering process on your company website. While you may get some rejections, others will be willing to share their opinions. They will appreciate that you are taking the time to listen to what they have to say. Their responses can provide you with valuable insight into how you can improve your company.
Listen to Feedback
Listen to what your customers are saying about your business, both good and bad. If you notice the same negative points, take time to address it, and see what can be fixed. Personally respond to upset customers. Sometimes receiving a personal message and offering a discount on a future purchase is all a customer needs to want to return to your business again. Showing lost customers that you want a second chance to keep their business can change their minds.
You can utilize social media to announce changes for your customer base. For example, if your restaurant has been going through some renovations which have been slowing down orders, you can take pictures of the improved space and share it with others. This approach lets people that were steering away from your business know that things are better and entices them to support you.
Use Offers as Incentives
You may notice some customers reducing the frequency with which they support your business. You can increase the rate by providing special offers. Some examples include access to premium features or a discounted rate. Little reminders about your business will help lost customers keep your company in mind when deciding where to spend their money.
It is more cost-efficient to win back lost customers than to find new ones. Be responsive to feedback and communicate with others. Your loyal customers will appreciate it and any lost customers may decide to buy from you again.