The Downside of Discounting: How Big Bargains Can Drive Away Customers
When you start a business, you want to attract customers. And once you’ve attracted them it seems to reason that …
Category Archives: Marketing
Why Expectation Management is Key to the Growth of Your Business
Creating happy clients and customers is one of the most critical components of growing any successful business. Happy customers are …
How to Use Marketing That Resonates with Millennials
Appealing to millennials is a primary goal of many businesses. Millennials are usually characterized as being born between 1981 and …
Three Reasons Your Social Media Campaign Isn’t Yielding Results
For business owners, adding a social media campaign to your marketing strategy may seem simple: You have a Facebook page …
5 Important Things Your Business Must Remember About Gen-Z to Succeed
Generation Z, often mistaken for millennials, are the latest puzzle for marketing teams around the world. Born in 1995 and …
The Biggest Social Media Marketing Pitfalls to Watch for
Social media marketing has been around for several years now, but there are still many new or established businesses that …
11 Successful Ways to Grow Your Email Marketing List
Building a solid email list is one of the best long-term investments an online business can make. Effective email marketing …
How to Measure the Effectiveness of a Social Media Marketing Campaign
Social media marketing is no longer an optional extra in your marketing portfolio. It’s an essential marketing channel for any …
How to Turn a Negative Review into Positive Publicity for Your Business
Whether it is a personal observation from your date or a bad review from one of your customers, no one …
How to Create Viral Marketing Videos That Get Results
Whether it is live streams on Facebook, long videos on YouTube, or short clips on Instagram, video is a major …
